Mythical Creature

Stow

A social shopping app

Stow was a social shopping app for saving products from any store into wishlists you could share. Friends followed each other’s finds, weighed in before a purchase, and kept wishlists for birthdays, holidays, and everything in between.

We designed the brand, then built the iOS app, the web app, and the browser extension that saved products from anywhere on the web.

☞︎ savetostow.com

A recording of the app: the feed, a product, a profile, and saving a cardigan from a link
Make wishlists and shop with friends.
The Stow wordmark
The wordmark.
The Stow app icon, the wordmark in white on black
The app icon.
A moodboard of fashion, interiors, and print references
The moodboard behind the brand.
A type specimen of Gaisyr Regular
Gaisyr, the brand typeface.
A type specimen of SF Pro
SF Pro, the interface typeface.
The Stow color palette, from Stow Black to Earthy Brown
The Stow palette.
Drawings of a lamp, a mug, a potted flower, a sofa, a bag, a shirt, a boot, and a stool
The illustration set.

5 out of 5 stars

“Love love love this app! So easy to use, gorgeous interface, and the perfect way to organize wants and needs.”

App Store review.
The welcome screen for shopping with friends
Intro: shop with friends.
The welcome screen for making wishlists
Intro: make wishlists.
The sign-up step for following people, with three accounts followed
Sign-up: follow a few people.
The welcome screen, with drawings of household objects around a plus button
Sign-up: welcome to Stow.
The Following feed, a grid of saved products
The Following feed.
A product page for a perfume, with Visit shop and Save buttons
A product page.
A member’s wishlist of dresses
A member’s wishlist.
Kate’s Hosting Edit, a wishlist of cookbooks and tableware curated by Stow
An edit curated by Stow.
The Save to sheet, with two wishlists checked and a private one marked with a lock
Saving to wishlists.
A wishlist with a Saved to Fall Wardrobe message and a View button
Saved, with a link to the wishlist.
A member’s own profile, with buttons to add and edit
Your profile.
A friend’s profile, with a Following button
A friend’s profile.
The share sheet for a wishlist called Fall Wardrobe
Sharing a wishlist.
The Fall Wardrobe wishlist on the web, in Safari
The wishlist on the web.
Four phones showing Stow posts on Instagram
The brand at work on Instagram.

5 out of 5 stars

A Great Find

I stumbled upon Stow and really like it. A great place to stow items I hope to purchase, plus browse through other people’s stowed items to discover items and brands I probably wouldn’t have discovered on my own.

5 out of 5 stars

Best app ever!

Genius app, I’m obsessed!

5 out of 5 stars

Perfect for Type A shoppers

10/10 - great for the holiday season and remembering gifting ideas! Also for personal shopping. Stay organized and don’t even lose a product link again.

5 out of 5 stars

My go-to app for curated style

Way better than Pinterest!

5 out of 5 stars

All the items you love in one place

Super easy to use! Love this app! 💯 I hate how annoying it is to hunt down that one specific item that I saved 3 months ago in some random list in one of my many apps. Stow makes it so easy to save, find, and share the items I love ❤️ If I see an item I want to save from Amazon, TikTok, Instagram, FB, X, the product’s website, or anywhere else online—it’s easy to “Stow it” for later so there’s only one place I need to look when I’m ready to buy it or share with a friend!

5 out of 5 stars

The app I’ve been looking for!

I’m a big shopper and I’ve wanted a place to store all of my items and recommendations so I don’t forget about them. It’s easy to use and has been fun to share items with friends and see what they’re buying as well!!

5 out of 5 stars

A brilliant way to house all my future purchases!

I always have 90 tabs open in browser to try and save all the things I want to buy. Stow has given consumers the ability to see and organize all those future purchases in one single place. Cosmetics, Mothers day, Christmas, Shoes, Boyfriend gifts, are some categories I use frequently. Usng Stow lowers my anxiety when thinking about buying items and birthdays. 10/10 app, LOVE it.

5 out of 5 stars

Genius!!

Love love love this app! So easy to use, gorgeous interface, and the perfect way to organize wants and needs. Genius!!

5 out of 5 stars

Best wishlist app

Stow has been a great way to discover new brands and save my favorite products. I also like being able to browse items my friends are saving. I’ve tried a few wishlist apps but this one is the most reliable and has the best collection of curated items

5 out of 5 stars

Been waiting for an app like this

Incredibly clean and easy to use. For so long I have been looking for an easy tool to help me curate my wants and needs - this is it. Would love to see a chrome/safari extension in the future.

5 out of 5 stars

Just what I was looking for

I’m constantly looking at things online whether it’s clothes or random pieces of ephemera I find interesting. Stow has given me the ability to keep all of those links handy if/when I decide to purchase. I really enjoy the social aspect too— I can view my friends’ pages and see what they have saved as well. It’s great if I need any ideas for gifts, especially as we enter the holiday season. Stow is inspiring, beautiful & easy to use. Would recommend!

Reviews from the App Store.