Notion
Brand, marketing, web, AI
Cory Etzkorn joined Notion as one of its first 20 employees and helped shape its brand and marketing through the company’s early years. The work spanned marketing pages, product imagery, and the illustration style at the heart of the brand.
Notion was one of the first companies to really ship an AI product. He was involved in the first version of Notion AI and made its first launch video.
The work also included the migration of notion.com from a client-rendered React app to a statically generated Next.js site, which he wrote about on the Notion blog and presented at Next.js Conf.